Stockholm this is Eurovision calling

  • Eurovision 2016 Stockholm
  • Waiting for our Max order
    Even at Max it was crazy busy
  • Free Pizza
    Free pizzas being handed out at the Stockholm Eurovision village. Hard to say no to free here.
  • Stockholm Eurovision 2016 Stage
  • Stockholm Eurovision Village
    Water and under cover, something for all seasons
  • Stockholm Eurovision Village
    The venue bar which also offered a few small food options
  • Eurovision 2016 Stockholm
  • stockholm-eurovision-plaza
  • Stockholm Eurovision Come Together

A visit to the Swedish capital in the week leading up to it hosting Eurovision in 2016 delivered free music and free food!

Stockholm Eurovision Come Together

Eurovision is undoubtedly a highly commercial enterprise as much as the marketing resonates with clichés of humanity and togetherness. But it is easy to be cynical. Major sponsors had heavily branded promotional booths. I was hoping for some free merchandise but there was little. Hair product and Eurovision contact lenses unfortunately did not interest me. Visa was promoting a music festival -esque wrist band with an inbuilt PayWave. Sweden has very high adoption of card payment – sometimes cash is refused – but relatively low adoption of  tap/wireless payments (well compared to Australia where it’s super common). So no win for promotion materials but we discovered a food van handing out free pizza slices. We spent a good time deciding on where to eat but most of the places were overrun and looked like poor quality takeaway at local restaurant prices. Max was on the corner so why not? Cheaper and better but this time with free music as various artists played on the stage set up.

Even at Max it was crazy busy

Even at Max it was crazy busy

It was a busy day, having visited Skansen Open-Air Museum and later walked around Stockholm Gamla Stan before getting the train back to Uppsala.

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